Data Insights

Your Sales Cycle

We analyzed 1,446 closed deals to find the best way to report your results.

Tap to see the data →

1,446

Closed Deals Analyzed

Josh's Pipeline899 closes
Paul's Pipeline547 closes
Time PeriodAll historical data
⚡
Josh's Pipeline

Most Close
Same Day

Same day80%
1-3 days7%
3-7 days5%
1-2 weeks3%
2+ weeks5%

Average: 2.8 days · Median: same day

📞
Paul's Pipeline

Slightly Longer
Sales Cycle

Same day61%
1-3 days14%
3-7 days9%
1-2 weeks6%
2+ weeks9%

Average: 4.2 days · Median: under 1 day

💡
The Insight

Reporting Window
Matters

If we report too soon after a week ends, we miss deals that are still closing. Here's how much data each window captures:

7-day lookback~88%
14-day lookback~96%
30-day lookback~100%
Option A
📊 Weekly Report (7-day window)
Report every Monday on the previous 7 days. Fast and frequent — you see results quickly.
✅ Timely — see trends as they happen
✅ Easy to compare week over week
⚠️ Misses ~12% of closes still in progress
⚠️ Numbers may look lower than reality
Best for: staying close to the pulse of what's happening right now
Option B
📈 Bi-Weekly Report (14-day window)
Report every other Monday, covering the previous 14 days. More complete data, but less frequent.
✅ Captures 96% of all closes
✅ More accurate cost-per-close numbers
⚠️ Less frequent updates
⚠️ Slower to spot issues
Best for: the most accurate picture of ROI and true cost per customer
Recommended
🎯 Weekly + Reconciliation
Weekly report every Monday (7-day window) PLUS a monthly reconciliation that catches everything.
✅ Fast weekly pulse — see trends immediately
✅ Monthly true-up catches the 12% of late closes
✅ Best of both worlds
✅ Monthly report is the "source of truth" for ROI
Weekly for speed, monthly for accuracy. No data gaps.

Which works best
for you?

Let us know and we'll set it up. Reports are automated — you'll receive them on schedule without having to ask.

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